Introducing Hexjam

New home for youth lifestyle content

Hexjam is an exciting new home for the popular youth lifestyle content we have been producing under the Student Beans brand for over 5 years. We’ve now given this product the spotlight it deserves under a new name that’s more reflective of where we are now as a brand.

Our audience have grown up. We’re with them not only during their sixth form and university days, but far beyond that through graduation, first-time jobs and a ‘scary’ adult world. Hexjam is a lifestyle publication for everyone who’s growing up, but still falling down.

We’re still passionate about student issues, which will be a continued feature of Hexjam content, but there’s a load of new and exciting stuff to come: even more original content and videos that push creative boundaries. Hexjam content is a blend of fun, useful, inspirational, identity-reinforcing and topical and is instantly sharable.

We will continue to work with brands and agencies to help them reach our users. Branded content will help to weave their brand message into custom articles that our users relate to, whilst amplifying the message through high impact display, social media and our weekly Best Bits email newsletter.  

We wanted to put our content front and centre and give it the spotlight it deserves, rather than hidden between offers and discounts. Separating our product offerings into two unique brands makes sense for both our users and the partners we work with. As we continue to grow our audience, we’re excited for the next chapter of our journey and making Hexjam the UK’s largest youth lifestyle online publisher.
— Michael Eder, Managing Director of The Beans Group


Student Beans continues to be the home of student offers and discounts. We know how much students love saving money and this continues to be an important part of our offering.

Check out the Hexjam website:

Follow Hexjam on Twitter and Facebook too.

We’d love to hear your thoughts. Any questions or feedback, drop us a line at

New research: student discounts and the opportunity for retailers

83% of students saying that if a retailer offers a student discount they are more likely to shop there

Image: Howard Lake

Image: Howard Lake

Here at Student Beans we've just released some brand new research which reveals an opportunity for retailers that provide a cross-channel approach to student discounts, with 83% of students saying that if a retailer offers a student discount they are more likely to shop there.

We surveyed 722 UK university students on their online shopping habits and their attitudes towards student discounts. 67% of students say that as a student they expect a discount, but the good news for retailers is that 85% of respondents say that the experience they have with a brand during their time at university is likely to influence where they shop or what they buy in the future.

38% of respondents spend more than 5 hours a week shopping online and 66% have redeemed a student discount online in the last month (21% have redeemed a student discount via a mobile app). H&M, River Island and Primark were the top three brands that students wished offered a student discount all year round, whilst Tesco, Boots and Nando’s also featured in the top ten.

Whilst demand for student specific discounts is high, access to them online is limited because most retailers don’t have a way of verifying a shoppers’ student status online. Student Beans has developed a student verification technology to solve this problem so retailers can bring their in-store offers online. SBiD facilitates discounts in over 20 countries globally, helping retailers to convert more student visitors online and increasing traffic through Student Beans’ own marketing channels and a mobile app. Brands including Topshop, French Connection, Sainsbury’s Mobile, Goldsmiths, Umbro, MOO and Topdeck Travel are already benefitting.

Prevent offer leakage for retailers

The research also revealed that  50% of students admit they have given their student card for someone else to use, whilst 28% have previously borrowed a student card from someone else. Over half of recent graduates (53%) had tried to use their student discount card once it had expired.

Dissatisfaction with how discounts are handled by online retailers

When the process of getting a student discount online is too difficult, 69% of student shoppers are unlikely to go ahead with the purchase. Having to enter a lot of personal details is the biggest turn off for students redeeming a discount online (37%), followed by when it it’s too difficult to find a student discount for a particular brand (26%) and when the process to redeem a student discount is too complex (21%).

Many retailers offer student discounts in-store, but are reluctant to extend their offer online. There is a fear of devaluing their brand and being unable to prove a customer’s student status online which can lead to abuse by non-students. It can potentially cost them a lot of money. We are helping retailers solve these problems - SBiD is a secure technology platform and leverages the trusted Student Beans brand which has been a household name for millions of students for over 9 years.
— Simon Eder, Commercial Director, Student Beans
Some websites don’t make it clear how to access a discount code, or where to input one you already have. For example I’ve had difficulty using Amazon’s student discount in the past, and if I can’t use the discount it is sometimes more cost effective to shop elsewhere. I have used my student card to get my family a discount - if I’m out shopping with them I will make the purchase to take advantage of my discount. Some websites ask specifically for NUS numbers, so I’ve shared these details with friends as although they are students, they have not paid for an NUS card.
— Emma, final year student, University of Birmingham

 All statistics are taken from a Student Beans online survey of 722 university students in the UK. Fieldwork was undertaken between 4th October and 3rd December 2014. For a copy of the research results, please contact: 


Highlights of 2014

Here's a roundup of our news, achievements and stats from the year.

The Bean Team on Christmas Jumper Day

The Bean Team on Christmas Jumper Day

Student Beans highlights...

Our awesome Campus Brand Managers at the University of Southampton

Our awesome Campus Brand Managers at the University of Southampton

Voxburner highlights...

  • YMS London 2014 saw over 200 delegates from the world of youth marketing come together and hear from the likes of former Apprentice winner Tim Campbell MBE, Twitter, Cancer Research UK, Facebook, VICE, O2 and Contiki.
  • YMS went global for the first time, hitting New York in June at the NYIT on Broadway featuring leading speakers from Tumblr, Uber, MTV, Movember and Spotify. We’ve got plans to head to other cities in 2015.
  • Amazon knocked YouTube off top spot in the Youth 100 Awards, where named the top 100 youth brands of the year and handed out awards across 24 sector categories. See who won and check out the highlights video from the ceremony hosted by George Lamb.
  • This year our research and insights have been featured in the NY Times, The Drum, Marketing Week, Econsultancy, The Guardian, The Independent and more.
  • We presented research we ran on behalf of RBS at The Houses of Parliament, at an event hosted by Rebecca Harris, MP on a sunny day in July.
  • We also spoke at The Bookseller’s conference in October and Econsultancy’s Festival of Marketing in November.
  • Save the date! There’s a 3 month countdown to YMS London 2015, which takes place on 10-11 March.  We’ve got speakers secured from the biggest brands including Airbnb, Twitter, Vans, Kopparberg, Mumsnet, YPlan, Microsoft, Thorpe Park and more. Reserve your place!
The Youth 100 was held at MC Motors in East London

The Youth 100 was held at MC Motors in East London

Office news, a few more awards and Easter egg hunts...

  • We opened our first regional office in Birmingham, taking us back to our original roots and the city where it all began.
  • Our Founders James and Michael Eder were invited to Number 10 Downing Street by Daniel Korski, business adviser to The Prime Minister to discuss the future of enterprise.
  • James also flew the beans flag globally at the UNESCO-UNEVOC Global Forum in Germany, One Young World in Dublin, Digital 2014 in Wales, Youth To Business in Poland and the Engaging Youth Conference in Athens.
  • We were honoured to welcome Baroness Sue Campbell, Chair of the Youth Sports Trust to Beans HQ. Sue spoke of how she empowered the success of Team GB at the 2012 Olympics and was truly inspiring.
  • Words of wisdom from David Allen, author of Getting Things Done and all-round productivity guru helped us keep in control of our to-do lists and achieve amazing things this year.
  • James and Michael were included on the Young Guns Class of 2014, a list of the UK’s most outstanding entrepreneurs aged 35 or under behind the country’s fastest-growing companies.
  • James was involved in the launch of two very exciting initiatives - Kentish Cluster, which brings businesses and people in the local area together for monthly drinks and FriendlyFriday, a movement that gets the world talking and creating collisions.
  • Easter Egg hunts, laser quest, Pancake Day, yoga and acupuncture at Wellness Thursdays, poker nights, pumkin carving, the first Beans 5-a-side football team  ‘FC Beanscelona’ and Christmas Jumper Day were all part of the fun this year at The Beans Group.
  • Want to join in the fun? If you are looking for a new opportunity or know someone who is, we’ve got a number of opportunities to join our growing team. See our jobs board for a list of all the roles we’re recruiting for.

That’s it from us in 2014! We look forward to sharing the next chapter with you. Feel free to get in touch if there’s anything we can help you with on 020 3095 1400 or email For now we’ll leave you with a few more photos from a fantastic 2014!

Laser Quest trip to celebrate our 9th birthday

Laser Quest trip to celebrate our 9th birthday

Holly and Tash pumpkin carving on Halloween

Holly and Tash pumpkin carving on Halloween

George Lamb, host of the Youth 100 Awards, with the Voxburner team

George Lamb, host of the Youth 100 Awards, with the Voxburner team

James and Michael head to Number 10 Downing Street

Kentish Town businesses welcomed by business adviser to The Prime Minister

Michael and James Eder outside Number 10

Michael and James Eder outside Number 10

This week, founders of The Beans Group James and Michael Eder were honoured to be part of a group of Kentish Town businesses invited to Number 10 Downing Street by Daniel Korski, business adviser to The Prime Minister, to discuss what is happening in the area and share their experiences and the challenges they face as growing businesses.

The meeting saw the founding members of Kentish Cluster share thoughts on important issues such as education to ensure businesses have the right people with the right skills to help them grow, as well as immigration and the opportunity to employ highly skilled people from overseas.

Kentish Cluster was set up earlier this year by James, along with other Kentish Town local founding supporters including Zoe Cunningham, MD of Softwire, Titus Sharpe, Founder of MVF Global, Tom Kihl, Co-editor of The Kentishtowner, and Justine Roberts, Founder of Mumsnet.

Kentish Cluster provides networking opportunities and cultivates collaboration between local businesses and individuals living in the area. Hosting monthly drinks at local venues, the network has grown to over 650 people signed up and the most recent event seeing 150 people attend.

“It was great to be invited into meet with Daniel Korski, business adviser to the Prime Minister. There has been an obvious focus on Tech City and there is a perception of Old Street and Silicon Roundabout being the centre for what is happening in the tech space. Being part of Kentish Cluster is a great way of bringing the community together to share challenges and support each other as we grow. There are so many people doing amazing things, we’re all working hard to create something and make a difference for our businesses, people and the community. Overall, the group showed high aspirations to continue to build, recruit and contribute to the UK economy.”
— James Eder, Founder of The Beans Group
The Kentish Cluster group outside Number 10

The Kentish Cluster group outside Number 10

Baroness Sue Campbell inspires with ‘Good To Great’ talk

“Be the Olympic gold medallist in your own job”

Sue Campbell meets some of the team

Sue Campbell meets some of the team

Bouncing ideas off talented, driven individuals is part of everyday life at The Beans Group, but a couple of hours with the inimitable Baroness Sue Campbell earlier this month left a lasting impression on the team.

Chair of the Youth Sport Trust and former chair of UK Sport, Sue’s parallels with The Beans Group might not appear immediately obvious - but five minutes into her dynamic talk on taking yourself and others from ‘Good To Great’, it was clear this is a woman who shares our passion for helping young people to thrive.

Sue’s keen entrepreneurial spirit was something that spoke to our founders Michael and James in particular, after James’ idea for a final year project while studying at the University of Birmingham led to the company’s inception. Nine years later and The Beans Group employs 50 people in two cities, with huge and exciting plans for expansion - and Sue shared her experiences on doing something quite similar.

Starting out at public sector body UK Sport, Sue saw huge alterations needed to be made to drive the team to success in the 2012 Olympics. After months of observation, she made seismic changes to ensure each individual was reaching their potential, propelling the huge success of our Olympic team.

How? By asking herself what her 'moral purpose' was - not winning lots of medals, not pleasing the powers that be, but helping young people who believed they could be the best in their field, get every chance to achieve that. We aim to make students lives a little bit more awesome and with Sue’s help, we’re feeling more than capable.

Here's what we took away from Sue's powerful talk:

  • Ask yourself what your 'moral purpose' is and commit to that
  • Everyone has a valid contribution to make, hierarchy is not important
  • What’s stopping you from being great? Imagine if there were no constraints - what would you do? Discuss those ideas with colleagues and make changes
  • Be the Olympic gold medallist in your own job - you can’t always choose your motivation, but you can choose your attitude and commitment
  • In difficult times, remember resilience, resourcefulness, moral purpose and innovation
  • Be proud of who you are and play to your own strengths

Another awesome day at The Beans Group, we're already feeling like we won Gold.

James and Michael Eder make Growing Business' Young Guns Class of 2014

Growing Business names its 12th annual list of the entrepreneurs aged 35 or under behind 30 of the UK’s brightest companies.

The Young Guns Class of 2014

The Young Guns Class of 2014

James and Michael Eder, Co-Founders of The Beans Group, have been named part of the Young Guns Class of 2014, a list of the UK’s most outstanding entrepreneurs aged 35 or under. This year’s crop is made up of 54 entrepreneurs behind 30 of the country’s fastest-growing firms, including those behind PROPERCORN, and Bright Young Things.  

Now in its 12th year, the awards has a track record of talent spotting, previously recognising the fledgling businesses started by the likes of Michael Action Smith OBE of Mind Candy, Holly Tucker MBE of, Neil Hutchinson of Forward Internet Group, Matthew Riley of Daisy Group Plc, and the co-founders of Innocent Drinks, Huddle, YPlan, Nails Inc., Chilango, and

“We are delighted to be recognised for our growth and our ambitions as one of the Young Guns Class of 2014. We are always looking to innovate and grow our products. This award isn’t just for myself and Michael, it is for the team around us that make things happen day today and without them this award would not be possible. The award comes at an exciting time for us as we continue to recruit for a number of roles both in London and at our new regional hub in Birmingham.”
— James Eder, Co-founder of The Beans Group
“The uniqueness and quality of entrepreneurial companies bursting through in the UK never ceases to astound. Despite the backdrop of a tough economic climate, there’s no shortage of impressive entrepreneurs challenging market norms. The Young Guns Class of 2014 celebrates the country’s entrepreneurial endeavours in all its glory.”
— Ian Wallis, Growing Business Editorial Director

View the full list of 2014 Young Guns and their profiles here:

Check out our jobs board, to see what roles we’re currently recruiting for.