YouTube wins first Youth 100

YouTube, Cadbury, BBC and Boots amongst top youth brands

YouTube has been named as the number one brand among young people in a piece of research by The Beans Group, the Youth 100, revealing the top 100 brands according to 18-24s.

On 25 October at an exclusive breakfast launch at Google’s Campus London, The Beans Group launched the Youth 100 report and presented winners across 18 categories, from entertainment, drinks and retail to fast food, technology, fashion and more, as well as crowning YouTube as number one.

The event was attended by trade press, marketing professionals from featured brands, top agencies and the expert contributors who shared their insights in the published Youth 100 report.

Over 1,000 students from across the UK took part in this research and here is the full Youth 100:

  1. YouTube // 2. Wikipedia // 3. Cadbury // 4. Google // 5. BBC // 6. skype // 7. Doritos // 8. Boots // 9. Amazon // 10. Cancer Research // 11. H&M // 12. Converse // 13. Pringles // 14. Costa // 15. Visa // 16. Kettle Chips // 17. Haribo // 18. Facebook // 19. Greggs // 20. Channel 4 // 21. E4 // 22. Domino’s // 23. Millie’s Cookies // 24. Apple // 25. McCoys // 26. Sony // 27. Alton Towers // 28. Wetherspoons // 29. PizzaExpress // 30. Walkers // 31. Starbucks // 32. Microsoft // 33. Post Office // 34. Krispy Kreme // 35. The Co-operative // 36. IKEA // 37. Coca Cola // 38. Vans // 39. Spotify // 40. Samsung // 41. Heinz Beanz // 42. Thorpe Park // 43. Hellman’s Mayo // 44. Subway // 45. Kopparberg // 46. Cineworld // 47. New Look // 48. Jagermeister // 49. Innocent // 50. NUS // 51. River Island // 52. Primark // 53. Office // 54. Cafe Nero // 55. Nando’s // 56. Morrisons // 57. National Rail // 58. Odeon // 59. PayPal // 60. Schuh // 61. Lidl // 62. Uncle Ben’s rice // 63. Oxfam // 64. Waterstones // 65. TK Maxx // 66. Sky // 67. BT // 68. Paperchase // 69. Topman // 70. Durex // 71. Malibu // 72. Lush // 73. MAC // 74. Birds Eye Fish Fingers // 75. HMV // 76. Waitrose // 77. Zara // 78. Levi’s // 79. Smirnoff // 80. Baileys // 81. O2 // 82. The Guardian // 83. McDonald’s // 84. TopShop // 85. Pepsi // 86. Coco Pops // 87. Argos // 88. Bacardi // 89. Nescafe // 90. WH Smith // 91. Accessorize // 92. Body Shop // 93. ASOS // 94. Twitter // 95. WKD // 96. Frijj // 97. Instagram // 98. Carphone Warehouse // 99. Metro // 100. National Express

Category winners:

Fast food: Greggs

Food: Heinz Beanz

Snacks: Cadbury

Beer & Cider: Kopparberg

Spirits & Wine: Jägermeister

Drinks (non-alcoholic): Costa

Entertainment: Alton Towers

Technology: Apple

Retail: H&M

Banks & Finance: VISA

Online shopping: Amazon

Health & Beauty: Boots

Fashion: Converse

Travel: National Rail

Media: BBC

Websites & Apps: YouTube

Mobile Providers & ISPs: Sky

Charities & Campaigns: Cancer Research UK