This year sees the arrival of freshersfields.com, the UK’s first online freshers fair. It’s a web-based event aimed at over 450,000 new students who are heading to university this year.
The idea came from research showing that significant numbers of students would welcome the chance to experience an online freshers fair. The key reasons they said they’d be interested in such an event were: “convenience”; “novelty”; and “love online shopping”.
freshersfields.com will be promoted to over one million young people via display advertising, social media and email.
Here are ten forward-thinking brands who have already booked their stands:
Samsung
Possibly the world’s most exciting and driven electronics brand, Samsung will be sharing their wares with a future generation of ABC1 consumers this freshers.
Greggs
Nearly ½ million fans on Facebook and all of them hardliners against David Cameron’s cruel pasty tax, Greggs has a following that is now beyond cult status. Students love Greggs and will be delighted to smell their freshly-baked produce at freshersfields.com.
Jelly Belly
It’s kind of obvious that one of Britain’s Coolbrands® would want to be involved in something original that guarantees high youth footfall.
HSBC
Always an important time for banks to be visible to new students, HSBC have shown their intent by booking a premium pitch.
Hungry House
Do students order more pizza, Indian and Chinese than most? Of course. Hence the presence of the UK’s easiest online ordering service.
Warehouse
Delivering effortlessly cool style on the high street since 1976, Warehouse is the fashion brand that refuses to go out of fashion. Students will flock to its stand.
Kaspersky
The internet is vital to the everyday functionality of today’s students. They understand the value of security and they want the best protection. Kaspersky is the Don.
3 Mobile
Like banks, mobile providers want to be front-of-mind when students arrive at uni. Popular mobile brand 3 Mobile will attract a lot of attention with offers on new devices.
UNITE
Accommodation big guns UNITE will be showing off their countrywide en-suites and signing up new tenants. Alongside them will be London’s Pure Student Living.
OnePiece
Bringing some celeb glam to the pixel party, the ‘onesie’ trend that has inspired JLS, Jedward and footballer Micah Richards to name a few, arrives at freshersfields.com looking snug and cool.
Two more added to represent the fields of entertainment and travel
Camp America
Having done the mileage touring traditional freshers fairs over the years, student favourites Camp America are keen to extend their itinerary online.
Netflix
The TV and film stream experts are exploding in the UK right now. Having seen media usage figures in the Youth Insight Report regarding young people and stream, they are on to a good thing.
These are just a few of the dozens of brands taking part in freshersfields.com 2012. Get in touch to discuss your own involvement. But hurry as stands are selling fast.